

You can find your bio at the top of your Instagram profile page, under your account metrics like the number of posts, followers, and people followed. What is an Instagram bio?!įirst things first let’s find out what’s an Instagram bio and why is it important. So let’s see how we can write the perfect travel bio for Instagram, that will make a person tap the ‘Follow’ button. That’s actually a mistake because when someone lands on your profile, that bit of information can bring you a new follower. The travel niche is really huge on Instagram, but many people tend to neglect their Insta bio after they first set up their account. No more deciding which blog to include, and you don’t have to worry about what people who see your post in the future will have to do.How to optimize your Instagram travel bio to get followers in 2022 Beyond that, you can use a bio link tool to include multiple links in your bio. First, as I said earlier, you can link it to Google Analytics to track your traffic. Implementing a tool like this can help you in a few different ways. I briefly mentioned your other option earlier: use a bio link tool. If you’ve already changed your link to match your newest post, they’ll be out of luck. And, because of the algorithm, someone might not see a post until a few days later. If you do that, though, you’ll need to remember to come back and change the link whenever you change your promotion or whenever you mention a different link in your most recent post. You can link it directly to the page you’re promoting. Now, there are a couple of different ways you can use this link. You’ll be able to see how much traffic came from social media and what they did once they landed on your targeted pages. There’s one way you can make it much easier: use a bio link tool and sync it with your Google Analytics. Unfortunately, tracking your traffic can get a little tricky. You want to be able to see what kind of traffic you’re getting from Instagram and other social platforms. After all, you want to make sure you’re putting your time, energy and money into the right platforms. Finally, add a link to the contact page of your website, or any resources you’ve found recently is helpful for your audience, too.įor example, here uses a direct link to promote her newest freebie.Īnalytics and tracking are critical in marketing and sales processes.

Or, link to your product page, online shop, or services page to make sales directly. You could also link to your blog, podcast, or YouTube channel if you want to talk about the content you created recently.

If you’re trying to grow your followers on another platform, you could promote that account. You can promote any page you want with your bio link. This gives you the chance to capture their contact information so you can better connect and follow up with them in the future. No matter where you direct them, though, your bio link can help you bring your followers off of social media and onto the pages you control. Maybe this is your online shop, or maybe it’s your latest freebie. You can use your bio link to drive traffic to the pages you want to promote. There are a few key benefits to taking advantage of the link in your bio. That’s the only place you can consistently direct your followers to access content from Instagram – and the same goes for TikTok.ĭownload Now The benefits of having a bio link How many posts do you see that end with “link in bio for more information” or something to that effect? Probably a lot. Instead, you can have one clickable link in your bio. (Although, Instagram might be changing that eventually… but you’ll likely have to pay for clickable caption links.) Social platforms like Instagram and TikTok don’t allow you to have active links in your posts. (Hopefully, that won’t happen!) So, what’s your plan for bringing your followers to your website, your email list, your online shop, or even your other social platforms? If you don’t have one, here’s the secret: it’s a bio link. We could wake up tomorrow and all of our followers could be gone. While both of those things are still good to do, you need to have a plan to get people off of your social media platform and onto your website. Social media is no longer just about gaining lots of followers and posting the most trendy photos. If you’re using social media for business in 2020, specifically Instagram or TikTok, you need to have a bio link.
